Positive-Negative
The positive-negative effect is very attractive for drawing the viewer’s attention to the product.
The realisation of the effect will depend exclusively on the creativity you wish to work with. Sometimes, the designer thinks of a colour change effect on the same image, but they can also add distinctive elements to each of the frames that make up the colour change itself, as shown in the example in this section.
Normally, when we think of this effect, we tend to resort to the white/black colour change, which is elegant and very striking in itself. However, we can resort to multiple possibilities that integrate this positive-negative change, turning the final result into a real colour change.
The colours that tend to offer a more elegant touch are usually based on white over almost any other colour, especially black, cyan, and red. Once the lenticular printing has been applied, this mixture of colours offers the viewer a very interesting metallic/iridescent tone.
Positive-Negative
The positive-negative effect is very attractive for drawing the viewer’s attention to the product.
The effect achieved will depend entirely on the creativity you wish to apply. Sometimes, the designer thinks of a colour change effect on the same image, but they can also add distinctive elements to each of the frames that make up the colour change itself, as shown in the example in this section.
Normally, when we think of this effect, we tend to think of the black and white colour change, which is elegant and very striking in itself.
However, there are many possibilities that integrate this positive-negative change, resulting in a real colour change.
The colours that tend to offer a more elegant touch are usually based on white over almost any other colour, especially black, cyan and red. Once the lenticular print has been applied, this mixture of colours offers the viewer a very interesting metallic/iridescent tone.
